3D Visualisation / CGI (Computer Generated Images)

CGI (Computer Generated Images) – Leeds-based agency, Pure, offers full still and video 3d modelling and animation.

CGI imaging and video is a unique brand of photo realistic computer generated imagery and video animation produced by Pure.

Mixing real photography with computer generated images provides the perfect solution and the key to providing realistic rendered images, believable images. Historically, soft materials such as fabrics and soft furnishings have been difficult to render realistically; whereas hard surface materials render very realistically. By blending the two medias, Pure provides much more realistic images.

Pure individually photographs towels, plants, face cloths and sponges in exactly the same orientation to be placed into the finished CGI rendered image, providing incredible results.
computer generated images

Full CGI animation for Munchkin baby products.

Munchkin wanted to produce a short video animation to use as an in-store point-of-sale video to demonstrate the unique selling points of its new Latch baby bottle. The 3D models of the bottle were imported from the original CAD design drawings, ensuring they were exact replicas, as well as saving valuable time not having to create the models. The kitchen scene was created from scratch, animation “bones” were added to the bottle teat to enable it to flex and bend in the animation. The video runs for just over two minutes and has been translated into six languages.

Munchkin Latch from PURE Video on Vimeo.

3D CGI animation – 2D graphics animation – 3D character animation – 2D photo animation