It’s no secret that we have a deep appreciation for a good pie here at Pure, so when Yorkshire pie maker Eric’s approached our food photography photographer to capture photography of their products, we were excited to get started!
Our task was to produce a series of high-quality photographs that truly showcased the delicious pies and meat products Eric’s is known for. To achieve this, our specialist food photography photographer set up a shoot in our 5,000 sq. ft. studio, carefully crafting a variety of compositions that highlighted the artisanal, homemade nature of the products. The goal was to convey the care and craftsmanship that goes into each pie, as well as the fresh, quality ingredients used in every recipe.
Using natural light and thoughtful styling, we captured a range of shots—everything from close-ups of flaky pastry and succulent fillings to wider shots that set the pies within their rustic, homely context. The imagery was designed to reflect the warmth and authenticity of Eric’s pies, making them look as appetizing and inviting as possible.
These photographs, taken in our fully equipped studio, were carefully composed to capture every detail, from the texture of the crust to the richness of the fillings. The final images were not only visually appealing but also embodied the brand’s commitment to quality and craftsmanship.
In addition to our studio shoot, we took a trip to Eric’s headquarters in Ossett to capture the heart of their operation—photographing the craftsmanship behind their renowned pies as they were being handmade.
This location shoot allowed us to step into the very space where the magic happens, providing an authentic glimpse into the meticulous process that goes into creating each pie. We focused on capturing the skilled hands of Eric’s bakers, expertly preparing the pastry, filling, and sealing each pie with care and precision. The goal was to document the artistry and attention to detail that sets Eric’s pies apart, from the moment the ingredients are mixed to when they are expertly placed into the oven.
Our commercial photographer’s approach was to blend wide shots that captured the busy, bustling atmosphere of the kitchen with intimate, close-up shots of the ingredients and hands at work. The textures of the fresh dough, the vibrant colours of the fillings, and the craftsmanship of the pie-making process were all focal points in the imagery. The light-filled kitchen served as the perfect backdrop, enhancing the natural, handmade feel we were aiming to showcase.
By immersing ourselves in the very environment where these pies are crafted, we were able to create a set of photos that not only highlighted the quality of Eric’s products but also told the story of the tradition and care that goes into every pie. This location photography added an extra layer of authenticity to the overall imagery, providing a behind-the-scenes look at the dedication and expertise of the Eric’s team.
In the studio we love to push the boundaries of food photography, experimenting with new ideas and creative backdrops to make each shot stand out.
0113 239 4541
PURE. Woodlands Road
Pudsey, Leeds, LS28 6QD.