After being approached by Yorkshire salad growers, W.S. Bentley, Pure’s food stylist and photographers were tasked with capturing food photography and video of their range of products, including salad cress, pea shoots, and microgreens.
The goal was to showcase the versatility and freshness of their offerings through high-quality visuals that would appeal to health-conscious consumers.
The primary aim of this food photography was to demonstrate how these products could be incorporated into a variety of dishes. After all, salad cress isn’t just for egg sandwiches!
Working closely with W.S. Bentley, our team of food stylist and photographers collaborated on creating a series of simple, yet visually striking recipes using everyday ingredients that would inspire consumers to experiment with the products at home.
In partnership with a professional chef, our food stylist developed a clean, organic aesthetic for the shoot, letting the ingredients and finished dishes take center stage. With a focus on fresh, natural styling, the photography and video work beautifully together to highlight the vibrant textures and colors of each product, bringing out their true appeal.
For this project, we started by developing detailed mood boards for each recipe, carefully considering the overall look and feel we wanted to achieve for every dish. These mood boards served as a visual blueprint for the studio food photography, ensuring that every element of the shoot—from the props and lighting to the backdrop—was aligned with the mood of the recipe. For dishes with a comforting, winter-inspired vibe, we opted for a darker, cosier atmosphere on set. Deep, rich tones in the background, along with soft, ambient lighting, created a warm and inviting mood that was perfect for hearty meals. In contrast, lighter, fresher recipes with a summer feel were photographed in bright, airy settings. Natural wood elements, light-coloured crockery, and plenty of natural light allowed the dishes to shine, evoking a sense of freshness and seasonal brightness.
Each dish was carefully prepared in our fully equipped, on-site kitchen, allowing our stylists to work with fresh ingredients and hot food straight from the stove. This hands-on approach added authenticity to the images, ensuring that the food not only looked delicious but also appeared fresh and inviting. Our food photography photographers worked quickly and efficiently to capture each dish at its peak, giving us the opportunity to highlight the natural textures and vibrant colours of the ingredients.
To bring the food photography to life even further, we paid close attention to the details—everything from the arrangement of the plates to the delicate placement of garnishes was thoughtfully considered. Our food stylist worked seamlessly with the chef to ensure each dish was presented in the most visually appealing way possible, while staying true to its intended flavour and essence.
The final images—along with accompanying video content—captured the essence of each recipe and elevated the presentation of the products. The combination of carefully curated styling, real-time food preparation, and meticulous attention to detail helped bring out the true beauty of W.S. Bentley’s micro-greens, pea shoots, and salad cress, showcasing their versatility.
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PURE. Woodlands Road
Pudsey, Leeds, LS28 6QD.