Pure’s dedicated Drive-in vehicle studio has room to spare. The studio will easily acomodate light goods vehicles , with a 3m x 6m lightbox the studio provides the perfect light to capture vehicles in their best light.
In the lead up to the NEC Motorhome Show, we were commissioned by Auto-Trail Motorhomes to photograph the interiors of their latest motorhome range. The project involved capturing 36 different motorhomes across a series of shoot days throughout January, all completed on location at the Auto-Trail facility in Grimsby.
The objective was to produce a consistent set of high-quality interior images that would showcase the design, craftsmanship, and lifestyle appeal of each motorhome ahead of the industry’s biggest show of the year. These images would be used across marketing materials, digital campaigns, and promotional assets in the run-up to the NEC event.
A key element of the project was styling. Rather than photographing empty interiors, every motorhome was fully propped and dressed to create an authentic, lived-in atmosphere. Working closely with our stylist, each vehicle was carefully prepared before being photographed. The stylist brought an extensive range of props including bedding, cushions, throws, plants, crockery, cutlery, kitchen items and decorative accessories. Each motorhome was styled individually to complement its layout, colour scheme and target customer.
This approach helped transform the interiors from simple product shots into aspirational lifestyle imagery. Beds were dressed with layered linens, dining tables were set, and living areas were styled with carefully chosen accessories to create warmth and realism. Small details – from a neatly folded throw to a coffee cup on the table – helped suggest how the spaces would feel when actually being used on the road.
Photographing on location in Grimsby also required a carefully managed workflow. With such a large number of vehicles to capture, efficiency and consistency were critical. Each motorhome was prepped, styled, photographed and then reset before moving on to the next unit. Lighting setups were refined to ensure a natural, spacious feel while accurately representing materials, finishes and colour tones across the range.
Despite the scale of the project, maintaining a high level of attention to detail remained a priority throughout. Interior photography in compact spaces presents unique challenges, particularly when working within tight layouts and reflective surfaces. Careful composition, controlled lighting and thoughtful styling allowed us to highlight each motorhome’s key features while maintaining a clean, inviting aesthetic.
The final image set provides Auto-Trail with a comprehensive and cohesive library of interior photography across their motorhome lineup. The images showcase not only the functionality of each space but also the lifestyle and comfort that customers associate with motorhome travel.
The project was delivered on schedule ahead of the NEC Motorhome Show, giving the Auto-Trail marketing team a strong visual toolkit for their event presence and promotional activity. We were delighted that the client was extremely happy with the results, and the imagery now forms a core part of their product presentation across multiple platforms.
Projects like this demonstrate the value of combining professional styling, careful planning and considered photography to elevate product imagery into something that feels aspirational, authentic and engaging.
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