Still life photography of food – The campaign aimed to highlight the versatility of Yushoi snacks, while also conveying a broader theme of ‘balance’. This nationwide advertising initiative included both motion and stills, with the goal of making Yushoi feel like the go-to snack for any moment.
To bring this vision to life, we designed a dynamic studio environment filled with Yushoi snacks. Multiple set-ups were running simultaneously, each capturing photography of food in different aspect of the campaign. At the heart of the creative was a series of carefully curated, visually striking scenes featuring balanced stacks of Yushoi products and key ingredients
These stacks were not only a nod to the theme of balance but also added a touch of clever trickery, creating visually compelling compositions that told the story of balance in a fun, engaging way.
In line with our commitment to maximizing content output, we also focused on creating a wealth of behind-the-scenes footage. This content, in addition to a series of fun, short videos, was designed for social media and digital platforms, offering fans a peek into the creative process and amplifying the campaign’s reach. The social content was part of an ongoing effort to engage audiences in fresh and exciting ways, and included everything from animated GIFs to playful stop-motion videos, as well as product shots that highlighted the variety of flavours Yushoi offers.
Through a blend of beautiful, engaging stills and motion content, and a constant flow of social media assets, we were able to craft a campaign that not only showcased the balance and versatility of Yushoi snacks, but also helped build a deeper connection with the brand’s audience across all touchpoints.
Our goal is to push the limits of food photography and stop motion animation, experimenting with new ideas and creative techniques to make each shot or animation stand out.
The end result is a stunning collection of images that not only showcase the product but also captivate the audience.
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